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The Game Shakers

Palais des festivals, Cannes, France

The Brand Shaker

A project associating esports and a brand that has reached new audiences, beyond esports’ core base.

League of Legends
Global, multiyear deal with non-endemic partner.
Mercedes Benz
Mercedes Benz sponsorship extension with ESL until 2020.
Nike’s investment in
League of Legend, China
Endorsement deal with Uzi & deal announcement with LPL (yet to be confirmed)

Criteria for nominees
– Project happened in 2018
– Helped esports reach new audiences
– Game changer for the esports world

Nominating process
Each member of the Game Shakers jury made a confidential proposal up to 5 candidates. According to the number of times a company or project was nominated, the finalists list of 3 nominees was established.

Voting process
Esports BAR community of professionals will vote in January to determine the order of three winners: Bronze Shaker, Silver Shaker and Gold Shaker.

Organised by Reed MIDEM
Member of Reed Exhibitions
in association with
Rafe Production
RELX Group