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The Game Shakers

Palais des festivals, Cannes, France

eSport Shaker of the year

An outstanding personality who has raised esports awareness around the world.

Jack Etienne, CEO, CLOUD9

One-time Xerox salesman and video games fanatic, Jack Etienne co-founded Cloud9 (C9) in 2013 and has since grown the franchise into one of the premier esports brands in the world. Under his leadership, C9’s Counter-Strike: Global Offensive’s team this year took down FaZe to win the ELEAGUE Major Boston and London Spitfire dominated Philadelphia Fusion to win Overwatch League’s first championship.

In October 2018, Forbes named Cloud9 The World’s Most Valuable Esports Company and included C9 in its list of next billion-dollar startups. According to Nielsen Esports, Cloud9 is the most popular esports team in North America with some 70 players on its books.

Cloud9 is represented in League of Legends, Counter-Strike: Global Offensive, Overwatch, Fortnite, Rainbow Six: Siege, Hearthstone, Super Smash Bros Melee, Clash Royale, Rules of Survival, Rocket League, and PLAYERUNKNOWN’S BATTLEGROUNDS.

In October, Cloud9 announced it had secured $50 million in Series B financing led by Valor Equity Partners. That follows the $20 million in Series A funding that was raised in 2017. Part of this cash injection has been used to buy franchise positions such as London Spitfire’s entry into Overwatch League and part is destined for Cloud9’s new training facilites in Los Angeles and London.

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