Category: The Brand Shaker
A project associating esports and a brand that has reached new audiences, beyond esports’ core base.
Mercedes-Benz & ESL
BMW & Riot
Specialist Esports, BMW AG
Gillette & TSM
Criteria for nominees
- Project happened in 2017
- Helped esports reach new audiences
- Game changer for the esports business
Each member of the Game Shakers jury will make a confidential proposal of 3 to 5 candidates. According to the number of times a company or individual is nominated, the finalists list of 3 names per category is established.
All Esports BAR participants will vote during Esports BAR in Cannes to determine the order of three winners: Bronze Shaker, Silver Shaker and Gold Shaker.